Influence, New and Expanded: The Psychology of Persuasion [Book]
Commitment and Consistency
Unity, the newest principle for this edition
January 2021HardcoverNon-fictionBusiness / EconomicsPsychology
The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications. In the ne...
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