Influence, New and Expanded: The Psychology of Persuasion [Book]

  • Reciprocation
  • Commitment and Consistency
  • Social Proof
  • Unity, the newest principle for this edition

Product details

January 2021HardcoverNon-fictionBusiness / EconomicsPsychology
The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications. In the ne...
October 07, 2021
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