In celebration of National Black Business Month in August, Google teamed up with Fifteen Percent Pledge, a call to action for major retailers and corporations to join in creating sustainable and supportive ecosystems to create greater equity for Black businesses.
Shop some of our favorite Black-owned businesses below
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Coco and Breezy
Co-founders
Coco and Breezy Eyewear
Twin designers Corianna and Brianna Dotson (a.k.a. Coco and Breezy) founded their eyewear company in 2009, though things really took off after the duo designed a pair of iconic, tri-lensed Third Eye sunglasses that the late Prince wore during a 2014 performance on Saturday Night Live.
Sun & Lace
Founder
Sun & Lace
Briana Raday founded Sun & Lace after struggling to find cute, gender-neutral footwear for her baby. Each pint-sized pair of the brand’s leather booties, Mary Janes, and moccasins is handcrafted in their Wisconsin studio by a small team of seamstresses, including Raday herself.
UOMA Beauty
Founder
UOMA Beauty
For UOMA Beauty, makeup is a tool of rebellion, pleasure, and inclusivity. Founded by Nigerian-born longtime beauty exec Sharon Chuter, the brand creates vibrant, playful products to be suitable for all skin tones and widely accessible to consumers.
Black Girl Sunscreen
Founder
Black Girl Sunscreen
Skin is our largest organ, and all skin tones require intentional care and protection from the elements—especially the sun’s harmful UV rays. Shontay Lundy founded Black Girl Sunscreen in 2016 as a solution to a problem: most conventional SPF, which has been historically manufactured by and for people with lighter coloring, leaves a spotty white-cast on melanin-rich skin.
Harlem Candle Co.
Founder
Harlem Candle Co.
Texan Teri Johnson founded the Harlem Candle Company as an ode to her love for fragrance, jazz, and her chosen home in Harlem. Scents like "Speakeasy," "Langston," "Josephine," and "Baldwin" take their name from the legendary movers, shakers, and creatives living and working in Uptown Manhattan enclave during the Harlem Renaissance.
Eadem
Co-founders
Eadem
Using their signature Smart Melanin™ Technology, Eadem creates radical, inclusive skincare that’s specifically designed to soothe and fade dark spots on skin of color, without using harmful chemicals or bleaching agents. They even offer a gold metal tool they’ve dubbed a fufu spoon—named for the starchy food that’s a staple on many West African tables—to scoop the last bits of cream from their Cushion Cream jars.
lemlem
Founder
lemlem
Founded by Ethiopian-born supermodel Liya Kebede, lemlem’s breezy, vibrant resort wear is hand-woven by artisans in her native country using locally sourced textiles and signature Tibeb embroidery. In recent years, lemlem has expanded to include ready-to-wear pieces and recycled-polyester swimwear crafted by makers in small garment factories in Kenya and Morocco. It’s a move that speaks to the brand’s larger mission to preserve regional weaving heritage and inspire economic growth throughout the African continent.