Celebrate Black‑owned businesses
Blk & Bold
Coloured Raine
From sunglasses to planters, if you need something, there's a Black‑owned business that makes or sells it. To celebrate Black creativity and entrepreneurship, we’ve partnered with artist Amani Lewis to create this piece of art that showcases products made by Black‑owned businesses.
The story behind the artwork
Meet the icon
Now it’s easier to support Black‑owned businesses while shopping on Google. Whenever you see this icon, it means that a business identifies as Black‑owned.
Parnell from 3rdEyeView
Kady Kimono SUTO from DIARRABLU
Tall Black Painted Clay Planter from Jungalow
Black Currant from LONÉZ SCENTS
"As a creative, I always believed in my responsibility in using art to share meaningful stories, and now more than ever, we need an engaged audience to listen to and value who we are from our heritage, identity and dreams." – Diarra Bousso, owner of DIARRABLU
Elton from 3rdEyeView
Juicy Boost Pressed Pigment Book Palette from Coloured Raine
Sustainable Marieme Dress - Salmon from DIARRABLU
Whole Bean and Ground Coffees from BLK & Bold
Emuna Kaya Face Pot by Justina Blakeney from Jungalow
Coloured Raine
"My customers give me hope when they fall in love with the stories and quality of products we provide. I love them with all my heart. I am who I am because of their contribution to Coloured Raine Cosmetics." – Loraine Roberts-Dowdy, owner of Coloured Raine
For Black‑owned businesses
Let shoppers know your business proudly identifies as Black‑owned
Add the Black‑owned icon to help shoppers discover
your business when deciding where to buy.
Show your business identifies as Black‑owned on Google Maps and Search
If you have a business with a storefront, you can also show that your business identifies as Black‑owned on Google Maps and Search.
New to Google?
Reach millions of shoppers
Learn how to show your products on Google Search results,
the Shopping tab, and on Google Images.