For 21of21, GOOGLE SHOPPING and PAPER came together to break down some of the most memorable shopping moments of 2021 based on Google's trending search data. The hottest things this year are... things we lived through three decades ago, which is maybe why Google search interest for "reboot" was at an all time-high in July, and "90s outfit" reached an all-time high in October 2021, both in the US. Below, breakout, chart-topping rapper, singer and songwriter BIA brings the trend to life.
Remember the good ol’ days, when a fun night in consisted of monopolizing the phone to gab with your friends, and then curling up with a coveted favorite gel pen to fill out the latest personality quiz in your favorite teen magazine?
We sure do.
Nostalgia is unconditional: there is always something to reflect on. And, more times than not, looking back offers a brief respite from the toils of today. And toils we have — in abundance. A global pandemic, a planet in peril, leaders failing us in ways both large and small every day. No wonder we keep going back, from trends returning from the dead to shows getting rebooted left and right. But that’s the thing with nostalgia: there’s an unlimited supply.
In honor of Simpler Times, why not throw it back to the quiz-taking days of yore? Take this quiz to find out what your 2021 says about you! For most effective results, print it out and fill it out with a fluffy pen.
1. Your idea of a good time is:
A. Seeing where the night takes you! It’s always a good time when you’re with your tribe.
B. Trying something new. There’s never a dull moment when you’re around!
C. Going to the park and maybe stopping by the rare and used bookstore on the way home.
D. Browsing realty websites for houses you’ll never be able to afford.
2. Every restriction has been lifted. What is the first thing you do?
A. Music festival!
B. Finally take that trip to Osaka that you had to postpone in 2020.
C. Explore competitive laser tag.
D. Nothing, you’re good.
3. It’s Friday night. You:
A. Text the girls! It’s been a long week and you want to shake it off on the dance floor.
B. Plan a trip upstate for the weekend. Your pal, Declyn, was commissioned to paint a mural on the side of a building in Reykjavík and you take up his offer to stay at his place while he’s out of town. It’s been far too long since you’ve seen a creek!
C. Attend a lecture on the history of the cranberry industry — then maybe grab a nightcap on the way home if it’s not too late.
D. Do your cat’s natal chart.
4. When you’re upset, the first thing you do is:
A. Grab the bestie and head over to the bar. A little tequila is just the balm you need to soothe your wound.
B. Go to the gym and sweat it out!
C. Try not to go upset. You read somewhere that going to bed angry has a negative neuro-chemical effect on your brain. You immediately begin the process of conflict resolution.
5. If you had to describe your high-school experience, you would say:
A. It was the best time of your life! You wish you could go back.
B. You’re still that kid! Just with a little less hair, ha!
C. Indifferent. You don’t really tend to dwell on the past all that much.
D. You still dwell on every single little thing you said or did.
6. If you could change one thing about yourself, it would be:
A. An impervious liver, LOL!!!!!!!
B. To not need sleep! There is just too much to do, too much to see!
C. To be able to see in the dark! That would be kinda cool.
D. To be reborn as moss.
7. You’re at a party and you see your crush. What do you do?
A. Walk on over and say hi! They won’t bite!
B. You just got back from doing ayahuasca in Peru — there! Now you have something to talk about. You go on over and let the chips fall where they may.
C. Make a list of pros and cons in your head and calculate the possible outcomes of talking to your crush. You check to make sure your inhaler is in your prestige literary periodical tote.
D. LOL IMAGINE GOING SOMEWHERE.
8. Your memoir would be called:
A. I Got HPV and Honestly It Was Chill
B. How to Live in an Abandoned Lighthouse for a Year
C. Allow Me to Explain
9. When it comes to food, you:
A. Don’t really care! As long as the company is good.
B. Are down for literally anything. You’ve eaten tuna eyeballs before.
C. Check your gut health app and first make sure that whatever you consume won’t irritate your acid reflux.
D. Eat leftover lo mein over the sink. It’s fine.
10. You’re with your friends. You’re the one who:
A. Probably organized this get-together in the first place!
B. Ends up in the ER because you thought it would be hilarious to boof beer through a vuvuzela.
C. Brings up podcasts first.
You are outgoing, and people love that about you. You’re always down to go with the flow, a social butterfly, fluttering through life! You are everyone’s friend. You’re the first person on every party invite list, because everyone knows you bring the good — and wild! — times. You’ll find a way to live, laugh, love no matter what.
You’re the quintessential thrill-seeker. You love to travel, and living life to the fullest is the most important thing for you. You’re always on the look-out for your next adventure. You have no interest in sitting at home, waiting for someone to text you. You’re too busy getting ready to jump right out of a hot-air balloon. You are the brand ambassador of YOLO.
You may be quiet, but that doesn’t mean that you don’t have a rich internal life. You get your kicks from stimulating conversation. You find the beauty in life’s quieter moments. You’re the problem-solver and the charming intellectual that everyone loves to be around. You are literally the human version of a cup of chamomile tea.
There are introverts. And then there’s you. You’ve been absolutely thriving: you’ve created a spreadsheet for your plants’ watering schedule; you’ve become fluent in Russian; and you’ve become an active member of an online encyclopaedia community, starting with filling in some holes for the entry for Stonehenge. You were born to isolate.
VP of Production & Casting: Katie Karole, Executive Creative Director: Jordan Bradfield, Digital Director & Casting: Justin Moran, Art Director: Malcolm Mammone, Managing Editor (21of21): Laia Garcia-Furtado, Managing Editor (PAPER): Eliza Weinreb, Producer: William Foster, Photographer, Video Director: Alana O'Herlihy, Stylist: Matthew Mazur, Hair: Kiki McBeth, Makeup: Amber Perry, Stylist Assistant: Tevin Consiglio, Video Editor: Zara Saraon, DP: Forest Erwin, Post Producer: Kevin Warner, Set Designers: Eric Vidmar & David Wright, Cake: Suea and Trung